Rum Frontiers 2019 Full Competition Terms and Conditions

These terms and conditions (“T&C’s”) shall govern all submissions into the Rum Frontiers 2019 competition (“Competition”)

By entering the Competition, entrants will be deemed to have read, understood and accepted the T&C’s and shall be bound by them together with any other applicable promotional material.

Where there is any conflict or inconsistency between any other communications (including advertising or promotional materials) and the T&C’s, the T&C’s shall govern and prevail.


  1. The promoter is Whyte and Mackay Limited, 4th Floor, St. Vincent Plaza, 319 St. Vincent Street, Glasgow, Scotland, G2 5RG (the “Promoter”).


  1. The Competition is only open to residents of the United Kingdom who are aged 18 years or over and who are employed as bar staff at a bar or restaurant within the United Kingdom which stocks Flor de Caña 7 Year Old Gran Reserva rum as at 17 March 2019 (“Qualifying Venue”).

  2. Entrants must remain employed by the same Qualifying Venue throughout the duration of the Competition. When entering the Competition, entrants shall be required to specify the details of their Qualifying Venue. By entering entrants warrant that they have received permission from their employer and Qualifying Venue that they (the entrant) may participate in the Competition and submit the details of the Qualifying Venue to the Promoter for use by the Promoter in the execution of the Competition.

  3. No purchase nor payment of any kind is required to enter this promotion however entrants shall bear any costs associated with preparing their serve to be photographed and submitted with their written submission for Stage 1 of the Competition.

  4. Only one entry may be submitted per person. Multiple, bulk, third party or computer generated entries shall be automatically rejected.

  5. The Competition is not open to employees of the Promoter, their families or associates.

  6. The Competition opens on 24 January 2019 and will close at 5pm on 17 March 2019 (the "Promotional Period") and only the first 200 valid entries received by the Promoter shall be accepted. Any entries received outside of the Promotional Period or after the Promoter has received 200 valid entries shall be automatically rejected.

  7. Entry into the Competition must be done in accordance with the instructions detailed below at the “How to Enter” section. Any entries submitted not in accordance with these instructions shall be automatically rejected.

  8. The Promoter shall have the right to discard entries at any time which are found to be in breach of the eligibility criteria specified herein.


Competition Stages: Overview

  1. The Competition has three (3) stages:

  • Stage 1 – Online submission in which an entrant submits a picture of and details their unique serve as prepared in accordance with the Serve Brief (detailed at Clause 11, below) together with detailing their efforts promoting their serve in bar and on Instagram. Submissions must be received by 5pm on 17 March 2019.
  • Stage 2 – Taste test of entrant’s serve which shall take place at entrant’s Qualifying Venue between 15 and 26 April 2019 inclusive.
  • Stage 3 – Live Grand Final on Wednesday 19 June 2019 in a major UK city featuring two mixology based challenges


How to Enter

Stage 1

  1. To enter Stage 1 of the Competition entrants must first create a unique serve which meets all the following conditions (“the Serve Brief”):

  • The serve must be an original creation of the entrant alone and must not plagiarise the works of any third parties. Any entries/entrants which breach any proprietary rights of third parties shall be rejected/disaqualified.
  • The serve must contain at least 2 FairTrade products. The Flor de Caña 7 Year Gran Reserva rum which must feature in the serve shall count towards one of the FairTrade products. The other FairTrade product(s) may feature in either the liquid component of the serve or in any garnish.
  • The serve must contain at least 37.5ml of of Flor de Caña Gran Reserva 7 Rum and must not contain any other rum of any kind.
  • The serve must be served in fully sustainable serveware
  • The serve may be either long or short drink, but cannot be a shot.
  • The serve may be served hot or cold, straight-up or over ice
  • The serve must be capable of being prepared in 10 minutes

  1. Entrants must then, before 5pm on 17 March 2019, submit via the official entry form at a photograph of their serve (recommended no larger than 20MB file size and as JPEG or PNG file) together with 500 words detailing:

  • the inspiration for their serve
  • the ingredients used, where they were sourced from and which products within their serve are FairTrade. Entrants may include hyperlinks to online sources to help evidence this however such hyperlinks shall not be mandatory.
  • The sustainable nature of the serveware used to present the serve.
  • The instagram handles used in the promotion of the serve on instagram (see Clause 14, below)
  1. Entrants must then list and promote their serve as cocktail of the month (or equivalent) at their Qualifying Venue during the entire month of April 2019.

  2. Entrants must also post one grid post of their serve on either their personal instagram account or their Qualifying Venue’s instagram account by 31st March 2019 using at least two of the following hashtags:

  • #rumfrontiersUK
  • #flordecañarum
  • #sustainability
  • #FairTrade
  • #flordecañauk

  1. All valid entries received during the Promotional Period (up to a maximum of 200 entries) shall be assessed by a panel of judges compiled by the Promoter in its sole discretion. Any decision by the Promoter and/or panel in connection with the Competition shall be final.
  2. The panel shall award each entrant a score out of 30 points having regard to the following criteria:

  • Appearance (20% of total mark, marked out of 6) – how attractive does the serve look in the photograph submitted?
  • Sustainability (40% of total mark, marked out of 12) – Judging from the detail and any evidence submitted, how sustainable is the serveware?
  • Promotion of the cocktail ( 40% of total mark, marked out of 12 )– the quality of the entrant’s promotional efforts on Instagram shall be reviewed, looking at both the Qualifying Venue’s profile and the entrant’s personal posts as per the handles specified in the online submission. Entrants must in their online submission specify the hashtags used for the promotion of the serve. Profiles must be publicly visible, and entrants must post at least once by the 31st March 2019 to be eligible for selection for Stage 2.

  1. The 20 highest scoring entrants as determined by the panel shall advance to Stage 2 of the Competition. These entrants shall be notified by the Promoter or its agents using the contact details provided in the online submission by 12 April 2019.

  2. If an entrant selected by the panel to proceed to Stage 2 does not respond to the Promoter’s communication of same within the time period specified by Promoter, or if an entry cannot be validated within the time period required by the Promoter or is for any other reason ineligible, the Promoter shall be entitled to treat that entrant’s selection for Stage 2 as forfeited and select an alternative entrant to progress to Stage 2.


Stage 2

  1. The 20 entrants chosen for Stage 2 of the Competition shall be contacted by the Promoter to arrange for a taste test of their serve. Taste tests shall take place at the entrant’s Qualifying Venue between 15 and 26 April 2019 at a time arranged with the entrant. The taste test shall be conducted by a representative of the Promoter.
  1. During the taste-test entrants shall be required to prepare their serve for the Promoter’s representative and simultaneously present their serve, explaining the inspiration and rationale behind the serve together with the sustainable nature of the serveware. Just one serve shall be required, exactly as per the written submission. The visit will last around 30 – 45 minutes and the cost of the serve will be covered by the Promoter’s representative.


  1. The Promoter’s representative shall award each entrant a score out of 20 points having regard to the following criteria:

  • Flor de Caña Characteristics (50% of total mark, marked out of 10 points) does the serve showcase and enhance the Flor de Caña? Do the ingredients complement the flavour profile of the rum or do the other ingredients mask the spirit? We are looking for the perfect balance between the chosen ingredients and the rum, with Flor de Caña at the centre of the creation.
  • Bartender skill and presentation (50% of total mark, marked out of 10 points) - how well does the entrant present whilst making their serve? Are they able to entertain and engage the Promoter’s representative whilst presenting, without compromising on the quality and execution of the final serve?


  1. The 10 highest scoring entrants from Stage 2 will advance to Stage 3. These entrants shall be notified by the Promoter or its agents by 6th May 2019.

  2. If an entrant selected by the panel to proceed to Stage 3 does not respond to the Promoter’s communication of same within the time period specified by Promoter, or if an entry cannot be validated within the time period required by the Promoter or is for any other reason ineligible, the Promoter shall be entitled to treat that entrant’s selection for Stage 3 as forfeited and select an alternative entrant to progress to Stage 3.

Stage 3

  1. The 10 entrants chosen for Stage 3 of the Competition shall be contacted by the Promoter and invited to The Final. The Final shall take place in a major UK city on Wednesday 19 June 2019. The Promoter shall share the precise details of location and timings with entrants in advance.

  1. The Final shall comprise two mixology based challenges: Round 1 (The Speed Round) and Round 2 (The Grand Finale).

  1. For Round 1, entrants will be given 3 minutes to create and serve 5 classic cocktails using Flor de Caña rum. All ingredients, ice (cubed and crushed) and glassware will be provided for each entrant, but finalists must bring their own bar tools (e.g. shaker, jigger and strainers etc) needed to create the following serves:


  • Mojito (with Flor de Caña 4yr)
  • Silver Daiquiri (with Flor de Caña 4yr)
  • Golden Daiquiri (with Flor de Caña 7yr)
  • Rum Sour (using Flor de Caña 7yr)
  • Old Fashioned (using Flor de Caña 12yr)


  1. UK 50ml measure must be used for all serves made for Round 1. Free pouring will not be allowed and shall result in disqualification.

  2. Each contestant must complete all 5 serves within 5 minutes and will be timed during the round

  3. At the end of Round 1, entrants will be given a score out of 125 points by a panel of judges in accordance with the following scoring criteria:

  • The number of serves successfully completed within the required timeframe (max 10 points for each completed serve, maximum of 50 points)
  • The taste of each serve completed (max 10 points for each completed serve, maximum of 50 points)
  • The presentation of each serve completed (max 5 points for each completed serve, maximum of 25 points)


  1. The 3 highest scoring finalists from Round 1 shall advance to Round 2

  2. For Round 2 entrants shall be given a surprise box of ingredients and 15 minutes to review it in private. Entrants must devise a serve that they will then present on stage to the audience and panel of judges in strictly 5 minutes. Each entrant must produce 3 serves for the judges and complete their serves and presentation within the time. For those contestants who go over the time, for every 30 seconds he/she runs over, he/she will lose 5 points from their total score of 40 points.

  3. Serves prepared in Round 2 shall marked out of a maximum of 40 points in total and in accordance with the following criteria:
    • Appearance - all 3 serves must be identical and attractively presented (10 points, 25%)
    • Flavour profile – does the cocktail enhance as opposed to mask our rum? We are looking for a well-balanced cocktail that uses ingredients that complement Flor de Caña. (10 points, 25%)
    • Creativity/originality – how creative/interesting has the contestant been with his/her use of available ingredients? (10 points, 25%)
    • Presentation skills – how well do you present to the crowd? Are you charismatic, engaging, passionate and able to articulate your idea clearly? Please note that points will be deducted for every 30 seconds additional taken to present over and above the allotted 5 mins (10 points, 25%)
  1. The winner of Round 2 shall be Competition winner and crowned UK 2019 Rum Frontiers champion.

The Prize

  1. The winner of the Competition shall win an all-expenses paid trip to Central America (the exact duration of which to be confirmed by the promoter). Return economy class flights from the United Kingdom and transfers shall be included together with all accommodation, reasonable living costs and planned events. The exact scope of the trip shall be subject to availability and arranged by the Promoter in its sole discretion.

  2. All entrants by entering the Competition warrant that they are lawfully permitted to enter and stay in all countries within Central America without restriction (other than any restrictions imposed as part of visa requirements).

  3. The winner of the Competition shall have sole responsibility to arrange and pay for:

  • All transport to the airport of departure within the UK
  • Travel insurance, passports, visa clearance, inoculations, baggage and all other associated costs and expenses of any nature not specified in Clause 34, above.
  1. Travel dates shall be final and shall not be changed. Plane tickets shall be non-refundable and also subject to the carriers’ conditions of carriage.

  2. The winner of the Competition shall also receive a branded cocktail kit together with a 70cl bottle of Flor de Cana 25 Year Old. These prizes shall be shipped to an address within the United Kingdom specified by the winner and agreed by the Promoter. Risk shall pass on prizes being despatched.

  3. Prizes issued under this promotion are strictly non-transferrable and must not be offered for resale.


General and Data Protection

  1. The Promoter disclaims any and all responsibility and liability for entries which are misdirected, lost, delayed, damaged or corrupted at any time during the entry process. Proof of entry shall not constitute proof of receipt by the Promoter.

  2. The Promoter reserves the right to amend, alter, vary, suspend or withdraw the Competition as the Promoter deems necessary in its absolute sole discretion. The Promoter shall have the right in its absolute sole discretion to substitute any prize with one of equivalent or greater value. The prize or its alternative must be accepted as offered. No cash alternative will be offered in whole or in part in connection with the Competition

  3. If there is any reason to believe that there has been a breach of the T&C’s or incorrect, illegible, fraudulent or other invalid or improper information has been provided, the Promoter may at its sole discretion refuse to award any prize under this promotion to a winning entrant.

  4. In this clause, “Data Protection Legislation” means any laws, rules, regulations, directive, decrees, orders or other legal requirements relating to the protection or processing of Personal Information in any relevant jurisdiction, including General Data Protection Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (“GDPR”) and the Privacy and Electronic Communications (EC Directive) Regulations 2003, as replaced or supplemented from time to time. With regards the personal data of entrants that the Promoter shall have access to and process pursuant to this promotion, the Promoter shall comply with all applicable obligations as a “data controller” or “data processor” (as relevant) under the Data Protection Legislation including its decisions and actions concerning its processing and use of such personal data. The Promoter shall implement and maintain appropriate technical and organisational security measures against the unauthorised or unlawful processing of personal data and against accidental loss, destruction or damage to personal data to meet the requirements of GDPR as applicable, shall ensure the protection of the rights of the data subjects, and shall provide at least the minimum standard of protection required under the Data Protection Legislation. The personal data provided by entrants to the Promoter in this promotion is the minimum amount necessary for the fulfilment, administration, management and execution of this Promotion and shall be used in accordance with the Promoter’s Privacy Policy, found here:

  5. Entrants’ personal data shall be processed by the Promoter solely for the fulfilment and execution of this Promotion. By entering the Competition entrants consent to their personal data being processed in accordance with the Promoter’s Privacy Policy referred to above and the T&C’s.

  6. The Promoter is not liable for any delay or failure to perform any obligation to the entrant that is caused by any circumstance beyond its reasonable control or by any act or omission of any third party although it will always use reasonable endeavours to minimise any entrant disappointment.

  7. Except for any liability that cannot be excluded by law, the Promoter (including its officers, employees and agents) excludes all liability, for any injury sustained, loss, or damage (including loss of opportunity); whether direct, indirect, special or consequential, arising in any way in connection with the Competition, including, but not limited to, where arising out of the following: any theft, unauthorised access or third party interference; or any tax liability incurred by any entrant. Entrants agree to indemnify and hold harmless the Promoter for any and all losses of any kind suffered, directly or indirectly, as a result of breach by an entrant of the T&C’s.

  8. The Promoter shall at all times during and after the Competition have the right to request any information from an entrant reasonably required to verify/validate any entry and entrants undertake that they shall at all times co-operate with such a request.

  9. The Promoter shall own all intellectual property on any nature in an entry into the Competition (including but not limited to any name of serve and its presentation). By entering the Competition entrants irrevocably assign all rights to the Promoter for no consideration.

  10. Entrants shall have sole responsibility for assessing any tax implications of any prize awarded under the Competition and accounting for such tax due to the relevant authorities. Entrants acknowledge and accept that they shall have sole liability for any tax obligations incumbent upon them as a result of entry into the Competition.

  11. Entrants, in entering the Competition, consent to the Promoter (at the Promoter’s option) including the name and/or likeness of an entrant in advertising, PR and promotional materials in any territory and across any medium in perpetuity with no consideration payable to the entrant.

  12. The Promoter’s decision is final on all matters relating to the Competition.

  13. If any clause of the T&C’s should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from the T&C’s and the remaining clauses shall survive and remain in full force and effect.

  14. The T&C’s are subject to Scottish Law and each entrant shall be deemed to irrevocably submit to exclusive jurisdiction of Scottish Courts.

  15. The Promoter views the responsible promotion of alcohol as a fundamental principle which must be adhered to at all times. Accordingly entrants warrant that at no point during the Competition, and in the case of the winning entrant, for an additional period of one year from the date they are selected as winner, shall they engage in or promote the irresponsible consumption of alcohol. Any entrants which engage in any such conduct (as judged by the Promoter in its sole discretion) or which engage in any conduct which the Promoter feels, acting reasonable, reflects unfavourably on the Promoter or the Competition, shall be disqualified from the Competition with immediate effect without notice. The Promoter encourages responsible drinking and would direct all consumers and entrants to read for more information.